Static Waves rolls into US FAST market, appoints Bob Gold SVP media partnerships

Static Waves has launched its K-pop FAST channel K-Wave on Live TVx and Freecast

Amsterdam-headquartered Static Waves is making a push into the US and Canadian free ad-supported streaming TV (FAST) markets by opening a new office in LA.

The company has appointed industry veteran Bob Gold to head up distribution in the region as senior vice president of media partnerships.

Static Waves has launched its K-pop FAST channel, K-Wave, on Google’s Live TVx platform and Freecast in the US.

The company also represents Pamela Anderson’s eco-themed channel EarthDay 365 on Freecast; and has signed a distribution deal with Canadian streaming platform River TV to launch EarthDay 365, K-Wave and the Web3-focused myco TV.

Finally, Static Waves has partnered with content company PopSho to create FAST channels focused on martial arts movies, cowboy classics and remastered classic cartoons.

The US push further expands Static Waves’ international footprint, after the company set up in Seoul last December, partnering with South Korean broadcaster Arirang TV to launch K-Wave.

TV producer, director, and manager Andrew Jaehuyk Lee was named as managing director at Static Waves Korea.

Gold said: “North America is undoubtedly the leader in FAST channel platforms and viewer engagement.

“Distribution here continues to be a priority and we are fortunate to have established relationships with some of the leading platforms.

“With our channel partners for K-Wave, EarthDay 365, myco TV and, soon for PopSho, we have a very compelling offering that promises to boost viewing time and engagement on these platforms, which is the key challenge in the FAST channel space.”