Sesame Workshop links with online educational channel Toys & Colors for YouTube content

Sesame Workshop has teamed up with popular online channel Toys & Colors

Sesame Workshop, the non-profit organisation behind Sesame Street, has teamed up with popular online channel Toys & Colors on new YouTube content.

New episodes of content featuring the Muppets of Sesame Street alongside Ellie and Maddy from Toys & Colors have launched on the Sesame Street YouTube channel.

The three episodes of content will see the characters help teach children the ABCs, how to play ‘rock, paper scissors’ and a game of ‘color freeze dance.’

Following the initial drop on Sesame Street’s YouTube channel on March 20, the videos will also be available on the Toys & Colors YouTube channel starting March 27.

Pocket.watch-owned Toys & Colors launched in 2017 and has grown to become one of the most watched kids channels on YouTube.

“We love collaborating with brands that align with our values of delivering entertaining and educational content to our fans,” said Jennifer Gioia, VP of content and programming at Sesame Workshop.