Reinvent Yellow adds Aurora Studios’ Teea Hyytiä to film and TV team

MIPCOM: Reinvent Yellow Group is strengthening its scripted operation in Finland by hiring Teea Hyytiä as exec VP of scripted at Yellow Film & TV.

Teea Hyytiä

Hyytiä joins from her role as CEO of Aurora Studios, and will take responsibility for the company’s scripted series and feature film business as the company looks to strengthen its scripted operations both in Finland and internationally.

Lasse Koskinen, MD of Helsinki-based Yellow Film & TV, said: “Teea brings a rare combination of strong creative instincts, deep talent expertise and heavyweight deal-making experience. She joins us at an important moment as we strengthen our scripted business in Finland while becoming increasingly ambitious internationally.”

Hyytiä’s appointment, announced inn Cannes, comes as Reinvent Yellow sets out its intentions to package Nordic projects for the international market at an earlier stage, bringing together development, production, financing and international sales.

Reinvent Sales, the group’s international distribution arm, is also taking a more active role in packaging Nordic-rooted projects with international potential from the outset. Upcoming projects include Danish crime series The Truth.

Rikke Ennis, deputy CEO of Reinvent Sales, said: “Teea’s experience and network will further strengthen our ability to identify, package and bring ambitious scripted projects to the international market.”

Hyytiä added: “Yellow combines a strong creative track record and deep relationships with Finnish talent with a growing international ambition. I’m excited by the opportunity to work with creators and partners to develop distinctive series and films that can succeed at home while giving the right projects the opportunity to travel internationally.”