ProSieben’s Joyn revenues climb as programming costs fall $139m

Germany’s ProSiebenSat.1 grew revenues on its Joyn streaming platform in the first nine months of 2026, while cutting programming expenses by €126m (US$139m) to €588m.

Marco Giordani

On Joyn, AVoD revenues rose 9% and SVoD revenues 20% over the nine months. Podcast revenues also grew by double digits, the group said, and distribution revenues across the group increased by 4%. The company said distribution income is independent of the TV advertising market.

MediaForEurope-owned ProSiebenSat.1, led by group CEO Marco Giordani, said the fall in programming costs primarily reflects the change in its amortisation policy, announced with the first-half results. It also pointed to the efficient use and monetisation of programming across platforms, particularly around major sporting events such as the Winter Olympics and the FIFA World Cup, and to the effect of last year’s restructuring programme.

Lower costs helped group EBITDA rise by €159m to €198m, and EBIT returned to positive territory, improving by €180m to €73m. Group revenues fell 11% to €2.24bn, a drop of €271m. Adjusted for currency and portfolio effects, the fall was 3%, or €63m, which the company attributed to “persistently subdued demand in the TV advertising market.”

External revenues in the entertainment segment fell 7%, or €106m, to €1.4bn, as advertisers were cautious about investing, particularly on TV. In the third quarter, entertainment revenues fell 10% to €443m.

Third-quarter group revenues fell 15% to €701m, a decline of 4% on an organic basis. EBITDA rose to €75m from €68m a year earlier and EBIT to €30m from €21m. The company confirmed the preliminary revenue figures it published on October 29.

The group reaffirmed its full-year outlook, which includes a significant rise in EBITDA from €241m in 2025 and a moderate fall in group revenues from €3.68bn.