Media For Europe’s pan-European streaming service set to launch in second half of 2027
German media giant ProSiebenSat.1 and its parent company Media For Europe (MFE) have revealed more about their plans to create a pan-European streaming platform.
MFE is planning to combine ProSiebenSat.1-owned streamer Joyn with MFE-owned Mediaset’s Spanish streamer Infinity to create a unified service that is set to have its full launch in the second half of 2027.
As well as Germany and Spain, other countries targeted for launch are Italy, Switzerland and Austria, with local content being touted in each market.
It comes as ProSiebenSat.1 grows Joyn in Germany via partnerships with broadcasters including ZDF, with the addition of ZDF’s on-demand content to Joyn.
MFE, which is controlled by the family of former Italian prime minister Silvio Berlusconi, last year completed its protracted takeover of German broadcast group ProSieben by raising its stake to 75.61%.
The acquisition gave MFE access to the Austrian and Swiss markets and added to its portfolio of European broadcast assets, making it arguably Europe’s largest broadcasting group.
It already owns 100% of Italy’s biggest broadcaster, Mediaset, and its Spanish counterpart, Mediaset España, which operates commercial network Telecinco. In Portugal, the company has held a 32.9% stake in Portuguese media group Impresa, which owns broadcaster SIC, since last November.
ProSiebenSat.1 said the launch would “build future-ready pan-European scale and strength, realise synergies and competitive cost advantage and expand significant benefits for key stakeholders.”
Elsewhere, ProSiebenSat.1 is expanding its entertainment portfolio with the launch of Sat.2, a linear television channel scheduled to debut this winter ahead of a full roll-out in 2027, targeting the female 50-plus demographic with German fiction and factual content across multiple platforms.
Meanwhile, the sale of multiple companies since the beginning of 2026 has helped boost profitability at ProSiebenSat.1 as it continues to focus on its core entertainment business in German-speaking regions.
So far this year, ProSiebenSat.1 has sold the North American arm of creator, influencer and podcast business Studio71 to Fixated, while retaining its German-speaking operations.
It has also sold connected TV advertising company Esome, retail media specialist Kairion and mobility and car-rental comparison platform billiger-mietwagen.de to private equity and investment firm Pivotum Capital.
CamperDays, a booking platform for motorhomes, has been sold to a group of private investors, while a sixth, as-yet-undisclosed asset has also been sold as the company continues to offload parts of its commerce and dating segment.
This has helped the group become profitable in the first half of 2026, with EBITDA growth of €152m (US$175m), according to its latest results, which reference a “significant decline in costs.”
ProSiebenSat.1 said it continues to expect slight organic growth in group revenues and a high increase in EBITDA in a “volatile economic environment.”
It said advertising revenues in the entertainment segment showed a slight improvement in the second quarter compared with the first quarter.
Following the MFE takeover last year, ProSiebenSat.1 Media made significant changes to its executive board, with Marco Giordani succeeding Bert Habets as CEO, Bob Rajan being appointed interim chief financial officer and Markus Breitenecker stepping down as chief operating officer.
Giordani, group CEO of ProSiebenSat.1 Media, said: “The first half of 2026 shows we have consistently implemented our strategic priorities and significantly increased our profitability.
“In a challenging environment, we are determinedly driving forward the transformation of ProSiebenSat.1 Group – with a clear focus on entertainment, strict cost discipline and targeted investments in our future.
“With the planned harmonisation of the streaming infrastructure for Joyn, we are now taking the next important step: a shared technology platform with MFE enhances efficiency and scalability, while local content ensures our relevance in each market. The combination of pan-European strength and attractive local content is a key competitive advantage.”
Rajan, now group chief financial officer of ProSiebenSat.1 Media, said: “We announced we would rigorously review our portfolio for value creation – and that is exactly what we are doing.
“Since the beginning of the year, we have sold six companies with the aim of sustainably strengthening ProSiebenSat.1 Group’s profitability and consistently advancing our focus on the entertainment business in the German-speaking region.
“Our path is clear: growth through increased profitability. This objective is also reflected in our EBITDA guidance for the full-year period, which we are underlining with our strong earnings growth in the first half of the year.”
