M4E sharpens focus on AVoD

Mia & Me is among the shows on Made 4 Kids TV

German children’s firm M4E has said it will upload the entirety of its programming catalogue to YouTube as it touts increased revenue from VoD advertising.

The Munich-based outfit said it had already used YouTube to put 5,000 videos from its library online, which it claims have generated more than 500 million views.

It will continue to work with YouTube, with which it shares revenue from the advertising carried on the videos, to exploit its library of more than 2,300 episodes of children’s programming.

Much of this content will make its way onto Made 4 Kids TV, the M4E-operated YouTube channel that features full episodes of shows such as Lizzie McGuire, The Beginner’s Bible and Mia & Me.

“The digital market remains on a sustained worldwide growth track, driven by an increasing variety of content. M4E expects further revenue potential, particularly in the area of AVoD,” said M4E.

Earlier this year M4E was acquired by Belgian children’s firm Studio 100.