JoJo Siwa strikes animated content pact with India’s Bhooshan’s Junior

Indian kids’ entertainment company Bhooshan’s Junior has agreed a strategic partnership with former Dance Moms star JoJo Siwa to develop original animated digital-first content.

JoJo Siwa

The collaboration brings together Bhooshan’s Junior’s experience of building and scaling premium family-friendly programming, with Siwa’s youth-facing, multi-platform global brand.

US singer, dancer, actress and media personality Siwa appeared in two seasons of hit reality show Dance Moms, as well as competing in the UK reality show Celebrity Big Brother and Dancing with the Stars.

The strategic pact with Kerala-based Bhooshan’s Junior will see Siwa extend her IP into animated content for children. The deal was brokered by Thomas Global Media, who will serve as licensing agency of record for all animated content.

Siwa said: “Animation has always been a huge passion of mine and one of my favourite parts of my career growing up, so partnering with Bhooshan’s Junior is incredibly exciting.

“I’m involved in every step of the animation process, from creative development through execution, and we’ve already come up with some amazing ideas and designs that I can’t wait to bring to life in a whole new world of JoJo animation.”

Sarath Bhooshan, founder and CEO of Bhooshan’s Junior, said: “Our vision has always been to create globally relevant kids’ IPs that resonate with audiences around the world. Partnering with a globally recognised creator like JoJo Siwa allows us to combine strong, character-driven storytelling with cultural authenticity and global ambition. This collaboration marks an important step in building meaningful, long-term kids’ franchises for audiences worldwide.”