ITV Studios, Paprika Studios partner for unscripted growth in Central and Eastern Europe

The deal includes episodes of My Mum Your Dad

ITV Studios (ITVS) and Central and Eastern Europe (CEE) producer Paprika Studios have agreed a strategic partnership covering six non-scripted formats.

Paprika Studios will exclusively represent six ITVS non-scripted formats across seven markets: Bulgaria, Czech Republic, Hungary, Lithuania, Romania, Slovakia and Slovenia.

The deal was brokered by Martijn Plaizier, content brand partnership manager at ITVS. The formats, which span cooking, reality, and entertainment, are Game of Chefs, Rat In The Kitchen, Let Love Rule, My Mum Your Dad, A Year To Remember and What Would Your Kid Do?.

Gisela Minnbergh, executive VP, EMEA and global partnerships at ITVS, said: “Central and Eastern Europe is a dynamic and competitive region, and we’re thrilled to be joining forces with Paprika Studios, who have a proven track record and deep expertise in the region. This partnership enables us to offer broadcasters a powerful combination of creative content and streamlined production, perfectly suited to local audiences.”

Ákos Erdös, CEO of Paprika Studios, added: “These are compelling, high-quality titles that we believe will resonate strongly with local viewers.”