Invisible Narratives hires top execs across content, franchise development and finance

L-R: Patrick Reese, Greg Salter and Peter Kim

Invisible Narratives, the US entertainment company focused on helping digital creators build global franchises, has added three executives to its senior leadership team, including Patrick Reese as head of studio and franchise.

The outfit has also named Greg Salter as head of business development and partnerships and Peter Kim as chief financial officer.

Invisible Narratives said the hires will bolster its strategic growth plans. The recruitment drive follows last month’s announcement the company had secured long-term capital partnerships with private equity firm Verance Capital and funds managed by affiliates of BC Partners Credit.

Reese spent two years building kids’ brand Cocomelon as a founder-led, digital-first property before playing an instrumental role in its sale to Moonbug and scaling the brand inside one of the largest studios in digital entertainment.

Prior to serving as general manager at Moonbug, he ran strategy, business development and distribution for Fullscreen’s creator network.

In his new role, Salter will lead deal sourcing to invest in or acquire creator-led IPs, with the ambition of building them into multi-platform properties. He most recently served as head of franchise development and growth at Wondery, Amazon’s podcast studio.

Salter previously spent 15 years at Warner Bros, where he led more than US$1bn in acquisitions, investments and joint ventures.

Finally, new CFO Kim most recently served as VP, corporate controller, at Spotter, which helps creators scale their services.

Invisible Narratives was founded in 2018 by Adam Goodman, former head of Paramount Pictures and DreamWorks Studios, with filmmaker Michael Bay serving as creative advisor.

The company describes its model as “tradigital,” combining the creative freedom of digitally native content with the franchise-building discipline and operational infrastructure of traditional Hollywood studios.

It has spent the past two years developing Skibidi Toilet, a series originating on YouTube, into a multiplatform franchise spanning consumer products, gaming, film and television.

In related news, after months of litigation Invisible Narratives also confirmed that Dubai-based technology and app development company Next Level Apps Technology has agreed to abandon all claims to IP rights and ownership in the Skibidi Toilet franchise.