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Hallmark Channel heads to Canada

Corus Entertainment’s W Network and Crown Media Family Network’s Hallmark Channel have agreed a multi-year, multi-platform channel partnership.

The agreement will see family-friendly entertainment brand Hallmark Channel made available in Canada for the first time via W Network from November 1.

W Network will have exclusive Canadian licensing rights to all movies and scripted series produced by Crown for Hallmark and Hallmark Movies & Mysteries.

Titles will air as part of seasonal programming events, such as the forthcoming two-month Countdown to Christmas, as well as branded weekend movie blocks.

Other forthcoming programming events include Countdown to Valentine’s Day, Spring Fever, June Weddings, Summer Nights, Fall Harvest and Winterfest.

W Network has more than 35 titles in the queue for the broadcast year, in addition to a curated selection of third-party movies.

Hallmark titles will premiere first on W Network before being made available on catch-up service W On Demand.

“The strong ratings our content has delivered on other platforms, along with the constant drumbeat of requests for Hallmark Channel in Canada, creates a great opportunity to significantly expand the network’s reach beyond the US,” said Crown Media Family Networks’ president and CEO, Bill Abbott.

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