Flextech ditches Player for Bravo 2

NEWS BRIEF: UK men’s multi-channel service Bravo is dropping its participation TV brand Player after only seven months in operation, replacing it instead with Bravo 2.

Parent Flextech TV began developing Bravo Player last year as an attempt to cash in on the rapid growth of call TV services in the UK, but director of programming Jonathan Webb has now decided to dispense with it in favour of a rebrand.

Bravo 2 will replace Player from September 28, offering a mix of action movies, fighting, factual, reality, gambling and adult entertainment. It will sit alongside flagship Bravo and its time-shifted brother Bravo+1.