Effi Eustace promoted to senior VP of sales for the Americas at Incendo

Montreal-based producer and distributor Incendo has promoted Effi Eustace to senior VP of sales for the Americas.

Effi Eustace

Eustace, who for the past three years has served as VP of sales and marketing, will oversee sales of Incendo properties, in addition to titles from parent company Quebecor Content, in the Americas.

She will also work closely with Incendo’s development and production teams to accelerate the commissioning of its development slate.

Previously, Eustace managed Twentieth Century Fox Television Distribution’s international marketing, publicity and promotional efforts in 85 countries.

‘’With her long experience as a distribution and marketing executive both at Fox and Incendo, Effi will clearly bring new ideas and strong leadership to our Toronto-based operations,” said Incendo chief operating officer Jean-Philippe Normandeau.

“Her worldwide network and knowledge of the industry will help accelerate the positioning of our films and series in the territory.”