Doors open on Fox Digital Studios

News Corp has set up a division out of its filmed entertainment arm called Fox Digital Studios, which will develop, produce and distribute content for emerging media platforms.

The company has also appointed Roger Mincheff (left) to the newly created position of senior VP of branded entertainment for digital content. He will work closely with the new division to drive revenue out of all made-for-digital material.

David Worthen Brooks, previously an executive with the now defunct Fox Atomic film label, will oversee creative at Fox Digital Studios – a role that will involve devising both original content and derivatives of the existing Fox slate.

Both will report to Peter Levinsohn, Fox Filmed Entertainment’s president of new media and digital distribution. Mincheff was previously CEO of digital marketing agency Spacedog, whose clients include McDonald’s and Harley-Davidson.