Davina McCall to front wellness series Eat, Cook, Move for ITV

Eat, Cook, Move with Davina

UK broadcaster ITV has commissioned a health and wellness series fronted by TV presenter Davina McCall.

The 10×30′ series is produced by Whisper in partnership with dried fruit, nuts and snack products company Whitworths.

Eat, Cook, Move with Davina will provide simple, practical ideas to help viewers eat well, cook smarter and move more, without turning healthy living into hard work.

Each week, McCall will be joined by a line-up of chefs, celebrity guests and health and fitness experts, who will share their expertise while debunking myths and exposing the red-flag fads that waste time and money.

The series will debut on ITV1 and ITVX in the new year, airing on Saturday mornings. Whisper MD Tom McLennan is exec producing the show, which is being distributed internationally by Silverlining Rights.

Jason Spencer, business development director at ITV, said: “Eat, Cook, Move with Davina is a great example of what a strong brand partnership can achieve: bringing together brilliant talent, genuinely useful editorial and a brand with a natural connection to the heart of the show.

“Whitworths shares the programme’s positive, practical approach to healthier everyday living, so the partnership feels completely authentic. We’re delighted to have brought Whitworths and ITV together for a series that we think will really resonate with viewers.”