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Corus appoints Nelvana Enterprises boss

Corus Entertainment has appointed Nelvana’s VP of global consumer products and international distribution as the head of sales arm Nelvana Enterprises.

Mellany Masterson

Mellany Masterson took up the role on October 1, taking over for Pam Westman after the latter’s promotion to president of Nelvana in September.

Masterson has more than 15 years of experience and expertise in the kids’ entertainment and consumer products space.

She rejoined Nelvana as VP of sales, consumer products and international last year, having previously worked at the firm between 2011 and 2015 as director of licensing.

In the role, Masterson will oversee Nelvana Enterprises’ brand strategy, content distribution, digital, licensing and retail development for Nelvana’s brand portfolio.

A replacement for Masterson has not yet been named. The international producer and distributor of children’s animated and live-action content is looking to recruit an experienced sales executive to continue to grow the company’s international distribution business.

Nelvana’s content airs on parent company Corus Entertainment’s kids channels in Canada and in over 160 countries around the world. Its library has over 4,000 episodes of programming.

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