Channel 4’s Diane Glynn goes to Zoo 55’s senior team to oversee social video

ITV Studios’ digital arm Zoo 55 has appointed Channel 4’s Diane Glynn as senior VP of social video.

Diane Glynn

Glynn was head of social at Channel 4, having led the broadcaster’s social strategy and YouTube expansion.

The new role will see Glynn join Zoo 55’s senior leadership team and drive revenue growth across ITV Studios’ library of formats and non-scripted/scripted IP.

Reporting to Zoo 55 MD Martin Trickey and working with chief operating officer Graham Haigh, the role will focus on maximising existing channel performance and delivering new channels and revenue streams across all platforms, with a focus on YouTube.

She will also support the delivery of the ITV network’s YouTube portfolio.

Prior to Channel 4, Glynn held leadership positions including head of content partnerships at ITV, head of content at Comic Relief and exec producer for the BBC’s The Voice UK Digital.

Her career also includes agency experience, having led strategic content initiatives for major clients at Publicis and GroupM, where she shaped content to cut through across TV, digital, social and mobile platforms.