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Banijay taps ESG exec for Italy

International production company Banijay Group has launched an Italian division overseen by the head of drama at rival Endemol Shine Italy.

Massimo Del Frate

Banijay Studios Italy is based in Rome and led by head of drama Massimo Del Frate. The wholly owned company will concentrate on high-quality scripted content for local broadcasters and OTT platforms.

It will develop original IP for local broadcasters, while also looking at opportunities to locally adapt Banijay Group’s global content catalogue. Del Frate will look to generate coproductions with other parts of Banijay Group.

Del Frate was head of drama at Endemol Shine Italy from 2002 to 2018. His credits include Rai Uno’s Tangled Lies and Canale 5’s Tuscan Passion. Previously, he was responsible for scripted operations at Mediaset’s Canal 5.

“As a leading and well-respected talent in the Italian Scripted market, Del Frate is the perfect partner to establish and drive Banijay Studios Italy,” said Peter Langenberg, chief operating officer at Banijay Group.

Del Frate added: “With such a range of global opportunities in scripted, this is a great time to be starting again.”

The launch of Banijay Studios Italy represents Banijay Group’s commitment to further growing its global scripted footprint, the company said.

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