Banijay prodcos Endemol Shine Brasil, A Fábrica team up for microdramas

Luiz Noronha (left) and Nani Freitas

Banijay Americas-owned production companies Endemol Shine Brasil and A Fábrica are partnering to create a slate of vertical microdramas for mobile-first audiences.

Under the partnership, São Paulo-based Endemol Shine Brasil will lead productions and negotiations with brands and platforms, having already made the move into vertical storytelling.

Meanwhile, Rio de Janeiro-based A Fábrica will spearhead creative development and screenwriting across the new slate.

The aim is to create stories tailored to mobile viewing and digital platforms as the popularity of the microdrama format continues to grow.

The move comes after Endemol Shine Brasil recently delivered an 89-episode microdrama, which is now in post-production, for a major vertical content platform.

The company has also been greenlit for two additional projects, totalling 147 episodes. In parallel, two further productions are in development for Globoplay, in partnership with A Fábrica, which is leading script development.

Between 2023 and 2024, Endemol Shine Brasil produced more than 10 microdramas in partnership with Brazilian platform Kwai, spanning nine different brands including Coca-Cola, Honda and Skol, within TeleKwai’s mini-drama programme.

In the past year, Endemol Shine Brasil renewed its partnership with Meta to produce vertical soaps developed specifically for brands like Comfort.

Nani Freitas, CEO of Endemol Shine Brasil, said: “Microdramas are a clear market trend, and we are proud to be among the first Brazilian production companies to invest at scale. As audiences embrace highly bingeable shortform stories, we remain focused on expanding our vertical soap slate with the quality that defines Endemol Shine Brasil. Our partnership with A Fábrica enhances the creative depth and allows us to broaden our exploration of the format.”

Luiz Noronha, executive director at A Fábrica, added: “The rise of vertical storytelling reflects a major shift in how audiences consume content. It demands its own creative language and narrative logic and by bringing together our scripted expertise with Endemol Shine Brasil’s market acumen we can integrate microdramas into our broader creative strategy.”