Banijay partners with AI outfit Adapt to roll out brand-funded series in seven markets

Motsi Mabuse (centre) fronts the English version of Live Better for Less

Banijay Entertainment is using AI to launch a pan-European brand-funded lifestyle format simultaneously across seven territories next month with partners including Prime Video and Warner Bros Discovery.

Seven local 7×24′ versions of Live Better for Less will launch in Europe in September, with Banijay using AI localisation provider Adapt to support the roll-out.

The series will air in the UK, France, Germany and Spain on Amazon’s Prime Video, in the Netherlands on RTL 4, in Poland on TVN Style and in Italy on Warner Bros Discovery’s Real Time.

Adapt uses AI models for translation, voice generation and visual lip sync, enabling linguists and audio experts to efficiently localise content for each market.

The Netherlands host is television presenter and mindset coach Chimène van Oosterhout, while home organisation expert Agnieszka Witkowska heads up the Polish edition.

Italy’s version is hosted by presenter Lodovica Comello, while TV personality and dancer Motsi Mabuse leads the series in the UK.

In Germany, it is hosted by media personality, author and television host Riccardo Simonetti, and in Spain, fashion designer and television personality Juan Avellaneda fronts the series. The French host is cleaning and organisation expert Alexandre Cressiot.

Banijay said the series marks a landmark moment for “internationally scalable branded entertainment.”

The show is being produced by Banijay UK’s Electric Robin in collaboration with second-hand fashion app Vinted and WPP Media.

It aims to offer practical, achievable solutions to consumers across Europe who are looking for smarter ways to manage their finances and lifestyles.

With guidance from trusted local hosts, contributors unpack their habits and lifestyles before taking action to sell and reuse items they already own and identify hidden value in their belongings.

Ross Brandon, co-founder of Electric Robin, said: “Live Better for Less represents a compelling new model for integrated brand storytelling, showcasing how premium entertainment can drive meaningful consumer engagement while delivering an efficient and scalable solution for international content production and distribution.”

Adapt CEO Justin Beaudin added: “Live Better for Less is a great example of how AI should be used in content localisation, not to replace creative talent, but to help great stories reach more audiences.

“Today, we can go beyond translation alone. By combining leading AI models with experienced localisation professionals we can preserve the original voice and performance while making every version feel local to its audience.”