Banijay Media Germany rolls out streamer ShowdownTV under Innovation partnership

Banijay Media Germany streamer ShowdownTV

Creative and marketing agency Banijay Media Germany, part of Banijay Germany, has launched new entertainment, sport and live event streamer ShowdownTV.

The platform is home to the seventh season of live martial arts event series Ringlife Combat, produced by Banijay Germany’s Mülheim TV studios.

It will also bundle content from the fields of sports, live events and entertainment, such as reality talkshow Nightfever, TV total Promi Wrestling, Das große Promi-Boxen and The Ultimate Hype.

ShowdownTV is part of a strategic partnership with Innovation Media, under which Banijay Media Germany is driving the expansion of event and competition formats across various channels.

The roll-out of the platform aligns with Banijay Entertainment’s growing efforts in sport, following the launch of its Banijay Sports division.

Banijay Media Germany also operates myspass.de, which it claims is the nation’s largest comedy and light entertainment network.

Christian Nienaber, MD of Banijay Media Germany, said: “With myspass, we already operate an established platform in the comedy and light entertainment sector. With ShowdownTV, we are now expanding our portfolio to include a dedicated platform for competition-led content, sports and live events.

“Designed to harness the dynamism and immediacy of this content, the offering provides the ideal framework to maximise their performance and open up new opportunities for brand collaborations.”