Balaji Telefilms partners Story TV to create shortform vertical content in India

Ekta Kapoor’s Mumbai-based prodco Balaji Telefilms has joined forces with Indian microdrama platform Story TV to develop a slate of multi-genre shortform content.

Saurabh Pandey

The strategic partnership aims to capitalise on the current trend for microdramas by creating smartphone-first content rooted in rich Indian narratives.

The collaboration aims to bring new microdramas to the market in a variety of languages, genres and themes.

Saurabh Pandey, founder and CEO at Story TV, said: “I strongly believe microdramas will be more than a US$5bn market in the next three years and will unlock a new form of storytelling, with Story TV leading.

“Together with Balaji, our exclusive partnership will make microdramas a staple across India, in line with the growing demand for stories that are entertaining, immersive and mobile-first.”

Ekta Kapoor, joint MD at Balaji Telefilms, said: “Our alliance with Story TV is a game changer, setting the stage for powerful, fresh storytelling that’s fearless and fast-paced.”