All3 International hires BBCWW exec

BBC Worldwide VP of business development and digital media Gary Woolf is leaving to join the distribution arm of UK superindie All3Media.

Woolf, who has been in the sales and distribution arm of the BBC’s commercial division for the past four and a half years, joins All3Media International as senior VP of digital and business development.

He has played a key role in helping BBCWW achieve its aim of deriving 10% of its revenues from digital – a target it surpassed last year.

At All3, Woolf will be tasked with researching and implementing “new and innovative commercial strategies” in emerging and digital markets, the company said.

He will work together with VP of digital distribution Paul Corney, overseeing VoD sales, plus head of interactive media and licensing Selma Turajlic.

“Gary’s track record in business development, coupled with his research expertise will help us to build on the recent success we have had with our formats in emerging markets such as China and Russia – and drive our exploration of strategic opportunities in these markets going forward,” said All3 International MD Louise Pedersen.

“Digital expansion remains a major focus for us and Gary’s standing, expertise and relationships in this area will help us explore further new global business opportunities in this field.”

Prior to BBCWW, which has seen a string of senior execs leave in recent months, Woolf was international research and development manager at ITV Global Entertainment.

In related news, All3 International’s parent company has promoted Steve Brown to the newly created role of director of corporate development. It’s a new role, which sees him move up from corporate development manager.