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MBC’s Duran joins HBO Max Lat Am

HBO Max has named MBC Group’s Luis Duran as general manager for the streaming service in Latin America ahead of its expected launch there later this year.

Luis Duran

The streaming exec joins the company in February and will be responsible for the rollout and management of WarnerMedia’s direct-to-consumer product in the region.

Duran most recently served as chief commercial officer for the digital unit of Middle Eastern media giant MBC Group, based in Dubai, where he was part of the relaunch of the group’s flagship digital product, Shahid.

Prior to MBC Group, Duran held senior leadership roles at companies including the now-defunct VoD service iflix.

Duran’s leadership team in Latin America will include Dionne Bermudez as head of product, Jose Calderoni as head of growth marketing, Dainira Falk as legal lead, Maria Huntsberry as talent lead, Jesus Rodriguez as head of content experience and Dario Tonelli as head of data, insights and planning.

HBO Max Latin America’s team will build on the partnership with Whit Richardson, president of WarnerMedia Latin America, and members of his team.

These include Jorge Carey, head of distribution; Tomás Yankelevich, chief content officer, general entertainment; and Pablo Zuccarino, head of kids, Latin America.

WarnerMedia Latin America is responsible for the production of local original content and the overall HBO Max content strategy.

Duran will report to Johannes Larcher, who was named head of HBO Max International last year.

Larcher said: “HBO has a stellar reputation as the go-to destination for premium programming throughout Latin America, and HBO Max will build on that foundation to offer a broader selection of entertainment content that will appeal to the entire household.

“We have set ambitious goals to make HBO Max a compelling and accessible streaming option in Latin America, and I am confident Luis and his team are ready to help realise this aspiration.”

The departure of corporate VP of original production Roberto Rios and president of networks Luis F Peraza, who have been with HBO Lat Am since 1994 and 1991 respectively, was announced earlier this month.

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