Substack, Fawkes Digital and National Theatre to reveal direct-to-audience strategies for success at Content London

Substack’s Rosie Gee, Fawkes Digital’s Lucy Smith and the National Theatre’s Matt Risley will be at Content London to discuss ways to unlock new revenue streams by taking content directly to consumers.

Content London takes place from November 30 to December 3. To find out more about the event and register at the JULY EARLYBIRD DISCOUNT RATE of £999, saving £400, CLICK HERE.

With the creator economy projected to grow from US$310bn in 2026 to more than US$1.3tn by 2033, the executives will discuss strategies to build and monetise audiences, develop original digital-first entertainment formats for brands, creators, digital platforms and cultural institutions, and unlock new revenue opportunities by taking content directly to market.

Speaking as part of the How to Thrive in the Creator Economy track, the experts will offer tips to successfully pivot to digital-first models, which are rapidly becoming a core growth strategy for those looking to survive and thrive in the content business.

As the rules of the industry are being rewritten, Content London will explore the trends, technologies and audience shifts transforming the global market, from the future of scripted and unscripted programming and engaging Gen Z, to creator-led entertainment, vertical storytelling, AI, FAST and new funding models. Bringing together the industry’s leading decision-makers, the event provides a roadmap for thriving in the New Content Economy.

Speaking at Content London:

Rosie Gee
Head of entertainment, UK
Substack
Gee is head of entertainment, UK, for new-media platform Substack, helping creators and podcasters build and monetise their audiences through direct subscriptions. She has previously worked with top creators at TikTok, as well as in influencer marketing at BBC Studios.

Lucy Smith
Creative director and founder
Fawkes Digital
Smith is creative director and founder of Fawkes Digital, an IP studio developing, producing and exploiting original digital-first entertainment formats for brands, creators and digital broadcasters.
Hosted by ambitious online creators, Fawkes’ shows are devised as IP universes, allowing brands and creators to test and iterate formats quickly and exploit them in pioneering ways. Recent hits include Baddest in the World (4.0), CEOs Go Wild (LinkedIn), Korea Ladder (Korean Tourism Board), Campus Clash (Currys), Steam Queens (Russell Hobbs), Texture Talks (Garnier) and Spin the Dish (Good Food).
Prior to launching Fawkes, Smith developed factual entertainment formats at Wise Owl Films, MultiStory Media, Firecracker and Betty, securing commissions from Netflix, the BBC, ITV and Channel 4. She is co-founder of The New Monday, a creative community in the North.

Matt Risley
Chief digital officer
National Theatre
At the National Theatre, Risley is responsible for all digital production and commissioning, global distribution across streaming, TV, cinema and YouTube, and revenue generation relating to filmed content.
The department is at the heart of the NT’s ambition to democratise theatre and drive accessibility to world-class content wherever audiences are spending their time.
Risley was previously MD of 4Studio, Channel 4’s in-house digital agency, which pioneered how UK broadcasters engage with YouTube, social, creators and younger audiences. He has also led digital transformation in roles at MTV, Future Publishing and Sky.

More speakers will be announced for Content London in the coming weeks.

Also speaking at Content London: