Keshet, Viaplay Group, ZDF Studios, United Media, Banijay, Balloon Entertainment and May One join Content Warsaw 2025 conference agenda

C21 reporter 22-05-2025 ©C21Media

International studios Keshet, Viaplay Group, ZDF Studios and United Media and global producers Banijay, Balloon Entertainment and May One have joined the Content Warsaw conference line-up to bring their perspective on opportunities for the CEE content industry to do more business with the global market.

To find out more, see the full agenda and register for Content Warsaw, CLICK HERE.

Kelly Wright, MD of distribution at Keshet; Vanda Rapti, executive VP, Viaplay Select & Content Distribution, at Viaplay Group; Mirela Nastase, director of drama at ZDF Studios; and Tatjana Pavlović, director of original content sales and coproduction at United Media, will take part in an international buyers panel to discuss what content they are acquiring from the CEE market, what is gaining global interest, what they are looking for next and how local partnerships and deals are being structured.

Also joining the line-up are Steve Matthews, head of scripted, creative, at Banijay; Bryan Elsley, MD at Balloon Entertainment; and Johnathan Young, co-founder of May One. They will provide their perspectives on how to coproduce with UK, US and international partners. They will share their experiences of working with different global partners, focusing on approaches to optioning and adapting IP, navigating copyright, working with agents and major brands and highlighting the creative and financial benefits of global partnerships.

Taking place from June 2-5, Content Warsaw will see a raft of international screenings, keynotes and conference sessions from majors including Disney, Paramount Global Distribution, Sony Pictures Television, ZDF Studios and SkyShowtime, together with other leading players, surrounded by a market.

These latest panels add to a robust conference agenda, which includes sessions on the growth of the Czech content industry, the booming CEE formats market and the evolution of European coproduction alliances, alongside fireside chats and keynotes from Netflix, Warner Bros. Discovery and SkyShowtime.

Speaking at Content Warsaw: