Final 10 tickets available for Wednesday’s Create London as one-day event set to define the future in the New Content Economy

Key players from across the creator economy including YouTube, TikTok, Snap, BBC Studios, Channel 4, Sky UK, Little Dot Studios, ITV Studios, Banijay Entertainment, LADbible Group, After Party Studios, Electric Robin, Strong Watch Studios and more are set to deliver the key strategies needed to thrive in the creator economy at Create London on Wednesday.

You can find out more about Create London and register online for just £499, or for our new freelancer rate of just £125, by CLICKING HERE.

Sessions include:

Strategies for success in the creator economy
In this opening session, key execs and creator talent share strategies for success – from building a strong personal brand, leveraging IP and monetising content to harnessing platforms and engaging audiences.

How to create content to monetise on YouTube
Rajarshi Lahiri, head of creator partnerships at YouTube UK and Ireland, hosts a conversation with creator talent about how to create and monetise content on the platform.

How to create a hit podcast
With podcasts and vodcasts doing big business globally, tapping into the lucrative Gen Z audience, leaders in the audio space discuss how they’re creating content that drives engagement and a loyal fan following.

Partnering with brands – the new commissioners
As brands shift from traditional advertising to investing in content collaborations, we hear from industry pioneers who have successfully taken content directly to market – without the need for a commission. This session offers valuable insights for creators looking to take control of their content, secure brand partnerships and build sustainable revenue streams.

How sport is setting the pace in next-gen digital content creation
Creator-led digital sports entertainment is transforming fan engagement. This session explores how innovative content is changing the game when it comes to connecting and engaging with huge fan audiences.

How TikTok is shaping the future of TV and cinema
Amy Johal, entertainment partnerships lead at TikTok, joins Paul MacMahon, head of digital content at BAFTA, to explore TikTok’s growing impact on the entertainment industry. From building audience engagement to reshaping film and TV marketing strategies, they’ll share insights from their successful partnership and discuss what it means for studios, broadcasters, creators and the future of fan engagement in the digital era.

Driving digital engagement with the gamification of content
Gaming is more than just entertainment – it’s a powerful tool for building communities and driving engagement. This session explores how creators, brands and platforms can use IP to craft compelling game-driven media that captivates audiences, fosters interaction and keeps fans coming back for more.

Building hits across social content platforms – secrets of success
Lucy Luke at Snap, Scott Green at Lounges.TV and James Loveridge at Little Dot Studios provide a comprehensive ‘how to’ guide for creators and the wider business on building communities and engaging audiences effectively. This session offers valuable insights into brand collaboration and the various content types that drive success across digital platforms.

The real social truth – how to tell stories that matter in the digital age
In a world of information overload, factual and journalistic content stands out as a powerful tool for connection with Gen Z. Key creators and producers in this space discuss crafting compelling, trustworthy content for an engaged generation that seeks authenticity and truth while navigating a digital landscape rife with disinformation.

How to build a longform digital content brand to sustain perennial IP
As digital platforms merge with more traditional TV viewing habits, leading creators and execs discuss the increased appetite for compelling mid- and long-form digital content, drilling down in areas including engaging audiences, storytelling techniques, IP and leveraging skills and practices from both traditional broadcasting and new digital media to maximise audience reach.

How generative AI is being used to supercharge the creator economy
Leading players discuss how AI-powered tools and workflows are transforming content creation, exploring the latest innovations that can streamline production, boost creativity and optimise efficiency – while balancing ethical responsibility.

Create London is a one-day event designed to celebrate, connect and support the continued evolution of the creator economy. It brings creators together with each other, brands, commercial partners, platforms and with the AI technology that is supercharging the growth of the direct-to-audience revolution. It is a must-attend for anyone looking to build creative and commercial success in the creator economy – which includes you!

Speaking at Create London:

Create London media partners: