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Format Awards 2021

C5’s Milkshake goes green with Grimwades

ViacomCBS-owned UK terrestrial Channel 5 has commissioned a factual entertainment series with an environmental theme for its Milkshake! kids’ strand.

Louise Bucknole

Go Green with the Grimwades has been commissioned for the preschool block with support from the government-backed Young Audiences Content Fund, through the British Film Institute.

Produced by Doc Hearts, the 10×10’ series aims to raise children’s awareness of their impact on the environment and what they can do at home to make small positive changes.

Along the way, they will have the help of famous YouTube family the Grimwades, consisting of mum, dad and their six home-schooled children, who have more than 24 million channel views and 228,000 subscribers.

Each episode will follow the family as they accept challenges to cut waste and protect the planet, inspired by five key themes – Reduce Recycle, Repair, Reuse and Refuse.

Louise Bucknole, VP of programming for kids at ViacomCBS Networks UK, said: “Go Green with the Grimwades is the perfect new addition to our growing pipeline of content, complementing our wide and varied slate, which now also includes drama and live-action entertainment formats.

“The series will help our viewers learn to be more environmentally conscious, starting from within their own homes, with fun ideas they can easily adopt. As a family who are already adored by so many people on YouTube, the Grimwades are very relatable and accessible role models for our young preschool audience, and we’re delighted to welcome them to Milkshake!.”

Meanwhile, Milkshake! has acquired the first season of Brave Bunnies, a 52×7’ series coproduced by Glowberry and Anima Kitchent and distributed by Aardman.

It follows bunny siblings Bop and Boo as they set off on a family road trip during which they encounter new animal friends, play games and make exciting discoveries. The series will air on Milkshake! next year.

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