Banijay Entertainment confirms post-merger sales team under Cathy Payne

Banijay Entertainment has confirmed the executive line-up for its combined distribution business, Banijay Rights, following its merger with All3Media International.

Cathy Payne

It was already known that the sales arm of the giant European production group would be led by CEO Cathy Payne from the Banijay side, with All3Media International CEO Louise Pedersen leaving.

Ahead of Mipcom in Cannes this month the rest of the team has now been confirmed, with Matt Creasey becoming senior exec VP of sales outside EMEA. Creasey joined the group in 2006 as director of sales and distribution for Endemol Shine International.

Stephen Driscoll is now senior exec VP for EMEA, responsible for devising and executing Banijay Rights’ finished programme and format sales strategy in the region. He has spent over two decades at All3Media International, most recently as exec VP EMEA and European coproductions, having previously held distribution roles at Carlton International and Minotaur International.

Rachel Job will be executive VP of content, leading the division’s content and acquisitions strategy. She was previously senior VP of unscripted content at All3Media International and in the past held roles as director of programming for History and H2 at A+E Networks UK and EMEA, as well as head of acquisitions and marketing at 3DD Entertainment.

Shaun Keeble has been appointed senior VP of monetisation, overseeing the commercial exploitation of the catalogue across digital platforms. He was formerly VP of digital at Banijay Rights, following earlier roles at Endemol Shine Group and The Walt Disney Company.

Former C21 reporter Andrew Dickens is executive VP of communications and marketing, responsible for the distribution division’s PR and marketing strategy. All3Media’s long-serving exec VP of press and marketing Rachel Glaister is leaving after 22 years.

Payne said: “We are entering this next chapter with an extraordinary catalogue, first-class team and a broad reach of expertise. Uniting the strengths of both businesses, we have created a distribution powerhouse with the scale and capabilities to deliver growth for the group and even greater value for our producers, partners and clients around the world.”