Televisa tunes into teen drama

Latin American broadcaster Televisa has partnered with the prodco behind Disney’s hit telenovela Violetta on a new music-related teen drama.

Love, Divina (60×45′) will be coproduced by Televisa and Pol-ka Producciones, which also produced romcom Esperanza Mía for the broadcaster, as well as Paris-based Federation Kids & Family.

The series features pop star Laura Esquivel as a kind and conscientious teenager who grew up without a family and dreams of being a pop star.

It will begin airing on El Trece in Argentina in January 2017 and on Televisa’s digital platform Blim across Latin America in the first quarter of 2017, before airing on Free TV in Mexico and various other Televisa-owned platforms.

“Teen audiences have become very demanding, they respond to real life stories and are not an easy viewer to capture,” said Maca Rotter, MD of Televisa Consumer Products.

Rotter added that the broadcaster has successfully targeted the demographic over the past 15 years by adapting to changes in technology and mixing drama, music and humour.

The first episode of the series will launch at MipJunior next month, with Federation Kids & Family managing distribution rights in Europe alongside Televisa.