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Story Lab stocks formats for Mip

Phileas Productions’ comedy gameshow Don’t Say It Bring It!

Musical family entertainment show Should I Stay or Should I Go? and reality series Date or Dump are among the new shows heading investor, producer and distributor The Story Lab’s MipTV formats slate.

Produced by the UK’s Rochford Productions and Whizz Kid Entertainment, Should I Stay or Should I Go? is a singing gameshow in which two celebrity captains and their teams face off to win the studio audience’s approval.

Date or Dump, produced by UK indie Youngest Media and The Story Lab, sees two singletons trying to guess the answer to risqué questions.

Originally produced for UK digital publisher Unilad on Facebook, the series is available as a shortform or longform format.

These shows are joined by fellow shortform or longform Youngest Media-produced programmes Skills to Pay the Bills and quizshow Every Second Hurts. In the former, contestants are given the chance to pay off a big bill if they can perform a difficult task, while in Every Second Hurts a contestant answers questions for cash while their teammate has to endure painful challenges to win them more thinking time.

Additionally, The Story Lab is taking hit dating reality show Game of Clones to next week’s market in Cannes. The format sees a singleton move into a luxury house with ‘clones’ of their perfect partner as they try to find love in one week.

Originally produced for E4 in the UK, it has since been bought by French network NRJ12 and Germany’s RTL2, while The Story Lab is currently co-developing a Chinese version with 3C Media.

Reality format Travel Ink, produced by Dutch outfit Tuvalu Media, sees celebrities travel together to destinations around the world known for a prolific tattoo artist or style. The Story Lab is distributing the series globally outside the Netherlands.

Adventure gameshow Safari Go!, Spanish firm Phileas Productions’ entertainment format Don’t Say It Bring It!, celebrity reality format All Star Driving School, created by Rumpus Media, and dating reality show Hall Pass, created by Phileas Productions and New York-based My Entertainment, are also coming to Cannes.

Rounding off the slate are celebrity challenge show No Sleep No Fomo, produced by Gleam Productions in the US, and physical competition format Ninja Warrior, created by Tokyo Broadcasting System Television.

The 12-strong slate comes days after Dentsu Aegis-owned The Story Lab appointed former FremantleMedia sales director Geraldine Bravo to regional content sales and acquisition director for Asia. Bravo will be responsible for recognising and selling global and local entertainment formats in the region.

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