SBS Discovery lands TruTV series

SBS Discovery Norway has signed a deal with a Turner Broadcasting-owned distributor to give it exclusive access to US cablenet TruTV’s series for the next two years.

The Discovery Communications-owned channels group will have first choice of all of NonStop Entertainment’s TruTV programmes, including series such as The Carbonaro Effect, South Beach Tow and long-running franchise The World’s Dumbest.

The output deal marks TruTV’s first volume agreement in Scandinavia and will run until at least 2017.

SBS Discovery Norway consists of flagship channel TVNorge and its five subsidiary channels, Fem, Max, Vox, TLC and Discovery Channel.

Stockholm-based distributor NonStop Entertainment became part of Turner Broadcasting System Europe in 2010 following the Time Warner-owned firm’s acquisition of Millennium Media Group.

“TruTV’s amusing and entertaining unscripted content has had a buzz going for it in Scandinavia, so it’s about time we give the viewers what they’re asking for,” said Sara Lind Palmer, sales manager at NonStop Entertainment.