Pubcasters pounce on Peter Rabbit

Public broadcasters in Australia and across Europe have picked up the forthcoming CGI-animated series based on Beatrix Potter’s classic Peter Rabbit character.

Peter Rabbit

ABC in Australia, France Télévision, RTÉ in Ireland, SVT in Sweden, NRK in Norway and Finnish broadcaster YLE will all air the upcoming 50×11′ series, as well its three half-hour specials.

The cartoon is a coproduction between Irish studio Brown Bag Films, Penguin Books and Silvergate Media, which secured pre-sales with UK preschool channel CBeebies and Nickelodeon in the US.

A one-off Christmas special aired on CBeebies and BBC1 in the UK, Nickelodeon in the US and ABC in Australia, last month, while the series is set to debut in the US, UK, France and Australia later this year. 2012 marked the 110th anniversary of the publication of the very first Peter Rabbit book.

The new series, set in the Lake District in the UK, is a re-imagining of the classic books and features other Beatrix Potter characters such as Jemima Puddleduck and Mrs Tiggywinkle.