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Passion picks sales boss

Mentorn-owned UK sales house Passion Distribution has promoted to fill the head of sales position as the incumbent exec prepares to leave the company.

Nick Tanner

Nick Tanner

Senior sales manager Nick Tanner will replace Elin Thomas, who is leaving Passion for an as-yet undisclosed new role.

Tanner will drive and execute the company’s sales strategy and look to further develop Passion’s digital activity. He will continue to maintain key accounts across pan-regional networks, Australia and New Zealand.

He was recently involved in the expansion of the Make You Laugh Out Loud franchise in key Asia-Pacific territories and a collaboration with Group M Entertainment APAC to bring the Robot Wars format to Asia.

Tanner originally joined Passion as part of its merger with Mentorn International in 2012 and prior to that held distribution roles at Hat Trick International.

Thomas, meanwhile, joined Passion in 2014 in the new position of global head of sales. She was promoted to director of global sales in 2015, overseeing the continued growth of Passion’s sales and format division.

The moves follow Emmanuelle Namiech’s arrival as CEO last March, replacing company founder Sally Miles who stepped down last year.

Namiech is also looking to hire an experienced digital sales manager to further bolster the team.

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