Otter Media, the joint venture between The Chernin Group and AT&T, has brought in an exec from its youth brand Fullscreen to oversee content strategy.
Billy Parks has joined Otter Media in the newly created role of executive VP of creative and content strategy, reporting to Sarah Harden, president of Otter Media.
Parks will work with companies in Otter Media’s portfolio to develop content for all formats and channels.
The exec will also continue to oversee creative and production for AT&T Hello Lab, a collaboration between AT&T and Fullscreen Media focusing on online talent.
Parks was formerly the senior VP of Fullscreen’s strategic content group and previously served as executive VP of digital production and programming for The Chernin Group.
“His work at Fullscreen on programming such as Hello Lab, @SummerBreak and SnapperHero for AT&T has centred on delivering future-focused content models that engage audiences across existing and emerging platforms,” said Harden.