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LoveFilm launches on XBox One

Amazon-owned Lovefilm’s TV and movie streaming app has been made available on Microsoft’s newly launched games console XBox One.

The app launched today on the Xbox One App Marketplace, and includes 1080P high-definition streaming, Dolby Digital Plus (5.1) surround sound and the Watchlist – allowing members to organise the film and TV shows they want to watch at a later date.

The deal comes as XBox One goes head-to-head with Sony’s PlayStation 4 console in a battle to secure the top spot with games fans.

The PlayStation 4 arrives in the UK next week, but Sony announced today it has formed an exclusive partnership with UK broadcaster Channel 4 to promote the console’s release with two-second ‘blipverts’ and 10-second teaser ads.

The next-generation Xbox One console also allows users to watch live TV via a personalised EPG that will also offer access to video-on-demand apps such as Netflix, Lovefilm and Machinima.

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