Green.TV hires ex-Yogscast boss

Green.TV, the UK online TV channel for environmental programming, has hired the former boss of a top UK YouTube channel as its MD.

Social video expert Rich Keith, most recently the general manager of gaming-themed YouTube network Yogscast, has joined to expand the company’s digital video network in a bid to become what it calls the “Netflix for green content.”

Keith will head up Green.TV’s new office in Bristol. He left Yogscast in April this year, having joined at the beginning of 2014. Prior to that he held roles at gaming titles such as Edge and PC Gamer.

The exec will now oversee Green.TV’s online channel and content partnerships, licensing opportunities and operational restructuring, which includes doubling the company’s core team of seven UK-based employees.

“We have a clear vision for Green.TV to build on its market-leading position and create a true world leader in providing digital video on-demand for factual green content. There is no better place than Bristol for us to fulfil this vision,” said Keith.