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Drama Awards 2019

Vikings sail off with OTT deal

Vikings, the US cable drama from acclaimed screenwriter Michael Hirst (Elizabeth, The Tudors), will make its debut in the UK and Germany on OTT, not television.

Amazon-owned subscription video-on-demand platform LoveFilm has bagged exclusive rights to the show to debut it on LoveFilm Instant in the two European territories. The nine-part drama will be available to stream in the UK from May 24 and in Germany from June 15.

“As the first time a TV series has arrived on LoveFilm Instant before airing on traditional broadcasting platforms, this is an incredibly exciting landmark in our history,” said Chris Bird, director of film strategy at the web streaming service.

“We are serious about securing the best film and TV entertainment for our members and this demonstrates how content creators view LoveFilm as an effective broadcasting medium for their high-quality and premium entertainment.”

Vikings is distributed by MGM Television outside the US, Ireland and Canada. The show is produced for cable network History in the US.

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