Session information

Kicking off three days of debate, this opening session brought together some of the content industry’s leading thinkers to discuss the lessons learned during the pandemic, and considered the priorities and challenges ahead worldwide. What will audiences want going forward and how have appetites evolved during the past 18 months? How has the business adapted structurally, what external global pressures are influencing change, and what responsibility does the global content business have to be part of the solution? What will the content business look like in 2022 and beyond and what will its role be in a fast-changing world? The session also revealed the findings of The Global Content Industry Business Sentiment Report – produced in association with C21Media – which took a deep dive into attitudes for programming development across the sector.