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Nominated for: Best Studio-Based Format
Produced by: Over The Top Productions
For: ITV
Distributed by: Fremantle
Rolling in It is the most entertaining and unpredictable gameshow ever, where winning or losing, is decided on the roll of a coin. Three contestants are each paired up with a celebrity to answer general knowledge questions but first they must roll a coin down a giant arcade board to find out how much each question is worth. Players must aim for the big money and avoid the dreaded Bankrupt!
