WarnerMedia OneFifty, Banijay Americas team up for docuseries incubator scheme

WarnerMedia’s innovation hub WarnerMedia OneFifty is teaming up with Banijay Americas on an incubator programme to develop original documentary series from artists and creators who have “strong cultural aesthetics.”

Axel Caballero

Creators selected to take part will receive a grant from WarnerMedia OneFifty as well as development deals with participating Banijay Americas’ production studios to support their projects and prepare them to sell to potential buyers.

Among the participating prodcos are Bunim/Murray Productions, 51 Minds Entertainment and Truly Original.

Up to five creators will be selected for the TV incubator. Once it is complete, Banijay Americas will partner with WarnerMedia OneFifty to pitch the projects, with first right of refusal given to WarnerMedia properties.

Karla Pita Loor

The partnership was designed by Axel Caballero, head of WarnerMedia OneFifty, and Karla Pita Loor, executive VP, enterprise inclusion and social responsibility at Banijay Americas.

“Creating these types of partnerships will ensure that WarnerMedia OneFifty achieves its goals of uncovering creativity and untold stories with content from undiscovered artists,” said Caballero.

Loor said the programme reflects the companies’ commitment to “uplifting artists with authentic visions and talent, providing them a platform to develop and tell their unique stories.”