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VIMN hires ex-Disney exec for kids

Louise Bucknole

Viacom International Media Networks (VIMN) has appointed a former Disney executive to the newly created role of VP of programming for VIMN Kids.

Louise Bucknole is being tasked with driving ratings and brand strength for the Nickelodeon channels and the Milkshake! kids block on Viacom-owned Channel 5, and developing world-class UK preschool content.

In her Milkshake! role, Bucknole will also have a business development remit to work with commercial, consumer products and events teams to expand the brand.

Bucknole was most recently director of programming at Disney Channels UK & Ireland, and before that worked as head of scheduling at BBC Children’s and channel editor and scheduler at CITV.

“Louise has an incredible wealth of experience in the children’s television industry across both the PSB and pay TV sectors and her expertise in scheduling and channel planning will help us to further drive ratings improvement for both Nickelodeon and Milkshake!” said Alison Bakunowich, senior VP and general manager Nickelodeon UK and Milkshake! who Bucknole will report in to.

Bucknole will also have a secondary reporting line into Ben Frow, director of programmes at Channel 5.


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