TV2 Zulu opts for drag

Entertainment format Drag Me Out

A new drag format has been commissioned by Danish commercial broadcaster TV2 for its Zulu channel and is being shopped globally by European production and distribution giant Banijay.

Drag Me Out is produced by Banijay-owned Mastiff Denmark for TV2 Zulu, and Banijay is shopping the format to the international market.

The show sees a recurring posse of legendary drag artists compete to create fabulous personas for well-known celebrities.

To win, the drag mentors must unleash the celebrities alter-egos, bringing out their natural performer, and help them to push their personal boundaries with curiosity and plenty of self-irony.

Drag Me Out will launch on TV 2 Zulu in Denmark at the beginning of August during Copenhagen Pride.

Mads Ulrick Holmstrup, CEO at Mastiff Denmark, said: “There’s never been a better moment to celebrate subversive drag culture, with up-for-it celebrities finding their inner king or queen to have a whole lot of fun playing with gender. Expect plenty of sequins, belly laughs, sensational death drops and amazing lip syncing.

“For the professional drag mentors, the competition is fierce as they all want to triumph at the epic showdown and be crowned Drag Me Out winner.”