Leading independent global distributor, Banijay Rights, represents a world-class, multi-genre portfolio of over 88,000 hours of standout programming. Leading distribution for the largest international creator and producer, Banijay, the division handles the exploitation of some of the planet’s best scripted and non-scripted brands. READ MORE
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Banijay Rights’ Tim Mutimer explores the new opportunities in the market, in particular broadcaster-backed OTT services, and outlines the company’s London Screenings playlist.
Business has been “incredibly strong” during the Covid-19 pandemic for international distributor Banijay Rights, according to Tim Mutimer, executive VP of sales and acquisitions for EMEA.
As audiences’ habits shift and on-demand viewing becomes the norm, an increased need for content has been particularly evident amongst streaming players and broadcasters with a VoD offering, the exec notes.
“Business has been incredibly strong and I guess that is because people around the world are spending much more time in front of their screens consuming content, so broadcasters and on-demand platforms are really hungry for content that can refresh their services. We’ve seen launches of lots of new VoD platforms since we’ve been in lockdown as well,” Mutimer says.
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