Sipur Studios picks up int’l sales rights to Noa Kirel young-adult series

Mírame Así, el camino de Noa

Tel Aviv-based Sipur Studios has picked up international sales rights to Mírame Así, el camino de Noa, a 24×30’ young-adult music romance series starring Israeli pop star Noa Kirel and Argentine actor-singer Agustín Bernasconi.

The project, produced by Yair Dori, Sipur, Fam Contenidos and Swap Producciones, is set to premiere on Prime Video in Latin America on October 9. It will also air on free-to-air broadcaster América TV in Argentina.

Mírame Así follows Noa, a young foreigner who arrives in Argentina and falls for Tomy, a rebellious musician. The pair form a band with a group of friends, uncover long-held secrets and become caught in a love triangle.

The series features nine original songs performed by the cast, alongside a cover of Paulina Rubio’s Ni Una Sola Palabra. Kirel, who represented Israel at the 2023 Eurovision Song Contest, stars alongside Bernasconi, whose credits include Aliados and Soy Luna.

The series is created by Patricia Maldonado and directed by Mauro Scandolari, with Mili Roque Pitt and Alejandro Cacetta serving as showrunners.

Sipur’s credits include Netflix series Bad Boy and Heart of a Killer, as well as documentary We Will Dance Again.