Singapore’s Animeta launches AI film studio in Mumbai

A still from a feature film currently in the works at Animeta

Singapore-based creator tech company Animeta has launched an AI-focused studio in Mumbai.

Backed by a team of creative and tech experts with filmmaking experience, Animeta AI Film Studio aims for creators to be able to marry original scripts, writing, music and voiceover work with “creative-driven” AI visuals.

According to Animeta, the new studio will enable brands, writers, filmmakers, IP owners and content creators to produce a range of content – from promotional material to feature-length films – that is high quality and can be produced and scaled rapidly to meet the demands of a fast-paced digital landscape.

The company currently produces end-to-end influencer marketing content for companies including Amazon, Starbucks, Warner Music, L’Oréal Group, Tata Group, McDonald’s and Uber.

Animeta’s founder Anish Mehta said: “For two decades, I have helped reimagine storytelling through animation. Now, our AI Film Studio is here to push those boundaries further than ever before.

“We’ve built a hybrid model where human creativity and AI technology work together seamlessly, empowering creators to tell their stories faster, smarter and infinitely scalable with copyright indemnity.”