Silverlining Rights secures shoppers for Inside the Superbrands

Inside the Superbrands is HLP Studios’ first commission

Nine Network in Australia, TV2 in Denmark and RTL in the Netherlands have pre-bought HLP Studios’ forthcoming Channel 4 series Inside the Superbrands.

Production finance broker and distribution agent Silverlining Rights secured the international pre-sales for the 8×60′ show, helping HLP get the series into production.

The series goes behind the doors of some of the world’s oldest and most iconic brands, including Kellogg’s, Heinz, Walkers and Guinness, to explore the history behind these retail giants and the emotional bonds they have formed with consumers.

The series includes interviews with celebrity advocates such as Ed Sheeran and Gary Lineker, historians, experts and retail industry figures, interwoven with archive footage, to reveal the closely guarded product secrets, advertising masterminds and retail gurus behind their success.

HLP Studios is the fledgling format and popular-factual production label from Hillary Clinton, Sam Branson and Chelsea Clinton’s HiddenLight Productions. Inside the Superbrands is its first commission.

Bethan Corney, founder and MD of Silverlining, said: “HLP Studios has secured remarkable access to some leading international brands, which gives this series lots of global appeal.”