Rocío Cachero promoted to head of int’l sales and distribution for Mediterráneo

Rocío Cachero has been appointed head of international sales and distribution at Mediterráneo Mediaset España, the umbrella entity for the production and distribution businesses of Mediaset España.

The executive, who has been with the group for 12 years, had been serving as international sales manager for Mediterráneo since 2019.

From her new position, Cachero will continue to promote the international marketing of the company’s catalogue, which includes fiction, entertainment, documentaries and formats.

“Today I take on this new responsibility with an infinite desire to continue driving the international development of Mediterráneo,” the executive wrote on LinkedIn.

Cachero joined Mediaset España in 2014, initially in the licensing, music, and e-commerce department. In 2015, she moved to the international sales department, where she remained until moving to Mediterráneo as international sales manager in 2019.

Her appointment comes weeks after the promotion of Silvia Cotino, who was named director of fiction at Mediaset España as well as director of sales, distribution and fiction at Mediterráneo Mediaset.

Cotino, to whom Cachero reports, reports to Mediterráneo GM Ana Bustamante and CEO Ghislain Barrois.