Primitives takes rights to catalogue of microdramas from Belgium’s Play Media

Play Media’s slate includes 20 original microdramas

Primitives, the Belgium-headquartered specialist format distributor, has secured the international sales rights to an initial slate of 20 original microdrama series from local company Play Media.

The deal brings one of the first large-scale European microdrama catalogues to the global market, as international demand for mobile-first scripted content continues to grow.

Play Media launched Play Shorts, its dedicated vertical video offering, in June 2026. The platform features scripted and unscripted content developed specifically for mobile viewing, with microdrama series typically consisting of 50×90’ episodes.

The initial 20-title catalogue represented by Primitives spans romance, fantasy and drama, with additional titles expected to join the slate as Play Media continues to expand its investment in original shortform scripted and unscripted content.

Katie Pike, director of sales and acquisitions at Primitives, said: “Microdrama is developing at remarkable speed, and Play Media has created an ambitious slate that combines strong European storytelling with a truly mobile-first approach. The early audience results show the potential, and we believe these 20 original series offer international buyers an exciting opportunity to enter this rapidly growing space.”

Primitives will present the catalogue to international buyers at Mipcom in Cannes this October, with further titles to be added as Play Media’s shortform slate continues to grow.