Pluto TV to land in Lat Am

Viacom’s advertising-funded streaming platform Pluto TV will launch across Latin America at the end of March.

Tom Ryan

Pluto TV will be made available in Spanish and Portuguese in the region and will launch with a wide offering of channels covering action, comedy, drama, sports and more.

The streamer hinted it intended to penetrate the Lat Am market during Natpe Miami this month.

The initial channel offering includes Pluto TV Cine Estelar, Pluto TV Cine Acción, Pluto TV Cine Drama, Pluto TV Cine Comedia, Pluto TV Cine Terror, Pluto TV Series, Telefe Clásico, MTV Vintage, Nick Pluto TV, Nick Jr Pluto TV, Pluto TV Junior, Pluto TV Kids, Pluto TV Anime, Pluto TV Deportes, Pluto TV Cocina and Pluto TV Viajes, with additional channels added each month.

Pluto TV plans on having more than 80 channels available on the platform by the end of the calendar year. The service will be available on cable operators, online and via the app.

The service currently reaches 20 million active users in the US. Pluto TV Brazil is expected to launch at the end of this year.

Tom Ryan, CEO and co-founder of Pluto TV, said: “The launch of Pluto TV across Latin America marks another huge step toward achieving our mission of entertaining the planet. We see massive opportunity and consumer demand for a high-quality, free ad-supported streaming TV service throughout Latin America and therefore are excited to introduce viewers in the region to Pluto TV very soon.”