Playhouse gets dedicated Philippines feed

Walt Disney Television International (WDTI) has expanded its pay-TV presence in the Philippines with the launch of a Playhouse Disney Channel feed into the region.

Calling it the first and only dedicated preschool offering in Asia, the channel is WDTI’s second 24-hour network in the Asia region after Disney Channel.

Learning-focused Playhouse Disney, distributed by Asian Cable Communications, targets children aged two to five, their parents and caregivers.

“This launch marks the expansion of our pay-TV presence in the Philippines and completes the evolution of the brand from a block on Disney Channel to a stand-alone channel today,” said Nicky Parkinson, senior VP and MD for WDTI (Asia Pacific).